Little Numbers

The goal at KBCS in Seattle back when we started this blog a year ago read, “The stated intent of these changes is to create a more consistent sound so that listeners will stay tuned longer throughout the day.” So is it working out well for them? Not so much. The latest Arbitron ratings for the station limped along at a 0.1 AGH, trailing several Christian, Regional Mexican, and all-talk stations — and whumped by jazz station KPLU (which scored a 3.1), a music dumped by KBCS in its remake. (Listings are last three, in this order — Holiday 2010, January 2011, February 2011 — with AQH% and Cume for each.):

0.1    31,600    0.1    35,500    0.1    23,400

In Detroit, WDET has also struggled in the ratings.

0.7   173,400    0.7    167,500   0.7   138,100

In Boston, ‘GBH still lags behind WBUR, which also is talk-talk NPR. WUMB? Way down there:

1.2   258,800   1.7   269,200    1.6    256,200

WBUR’s numbers: 3.1    416,800    4.0    485,900    3.7    458,800

WUMB’s numbers:  0.3    55,200    0.4    56,200    0.5    47,200


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