This discussion on the boards at Radio-info.com — entitled “What does that Inside Radio Poll tell us?” — speaks volumes, as radioskeptic notes, since IR is essentially a Clear Channel publication:
radioskeptic: This morning Inside Radio published the results a recent poll under the headline “Poll: HD Radio tipping point is years away.” When will “HD” reach a critical level of penetration? Nearly half (44 percent) of respondents said never, and another 36 percent said not for at least another three years. (http://www.insideradio.com//Article.asp?id=2072825&spid=32061)
That’s not surprising, because there’s virtually no return on investment for commercial broadcasters.
But considering that IR is practically a Clear Channel house organ, what does this story really tell us?
Was it a subtle message from Bain and Lee to potential
suckersbuyers that IR parent Clear Channel has seen the light and is about to abandon its commitment to Iniquity’s junk technology?
Or was letting this thing appear on the web site just a corporate oversight?
radiogooroo: It doesn’t mean anything. Since Inside Radio is an industry rag, I’m assuming it was a survey among employees in the radio industry.
Since when do employee opinions count for anything in this industry? Thinking for the entire industry is managed by a select few in San Antonio, New York, Las Vegas, Atlanta, Indianapolis and Philadelphia.
If you’re not in an executive office in one of those cities, your opinion doesn’t really matter.
BRNout: For many years now, Inside Radio has been a dependable cheerleader for HD radio. So it actually does tell you something. If anything, they’ve worked hard to portray HD radio in the most favorable light possible. There were almost certainly more than a few HD boosters included in the survey yet the numbers were still not optimistic.
What it confirms to me is that, if you surveyed non-radio people, you’d get much more grim numbers as far as HD radio goes. This is confirmed by the dismal sales figures of HD radio equipment.
Here’s my question: what part of nobody cares don’t you get? Get outside of the industry and, honestly, nobody gives a damn about HD radio. Seriously. Pandora signs up more new people in a day than Ibiquity sells new HD radios in a quarter. And that’s being kind. What are 20 year olds excited about when it comes to radio? Pandora, Slacker and other similar services. HD radio? They couldn’t care less. That is the reality of the situation.
All Ibiquity is doing with IBOC is peeing in the very pool that the rest of us old-timers who embrace radio would like to enjoy in peace. Especially their DREADFUL IBOC on the AM band. That should seriously be banned by the FCC and would have been, if Strubel and the boys weren’t brown-nosing them like there’s no tomorrow.
There’s much more to read, some even flogging the dead horse. But Play Freebird provides the best rationale for moving on:
One of my clients turned it off a year ago and asked me to bypass the split-level combiner to save on the power bill. Energy savings are nearly $2000/month with no loss in revenue — it’s just one less thing to be concerned with. I changed configuration of the digital PA to operate in Class C, so now the station has a 10 kW auxiliary available if needed.
Filed under: The HD Radio scam |