Media Daily News put up this post on the new smoke-and-mirrors effort by iBiquity to market its bunk, to the tune of $100 million next year (in trade-outs, no doubt, with the big consolidators who’ve all bought into this get-rich-quick scheme). Author Erik Sass isn’t impressed:
The HD Radio Alliance is nothing if not persistent. The consortium formed by big broadcast radio groups to promote HD radio technology is planning airtime worth more than $110 million on over 650 radio stations across the 100 biggest media markets in the U.S. in 2011.
The news comes despite a difficult economic environment, and follows several years of marketing efforts marked by somewhat ambiguous results.
The HD Radio Alliance claimed that 2010 was successful in terms of consumer awareness and manufacturer and retail partnerships with Apple, Microsoft, Best Buy, Sears, Ford, Hyundai, BMW. The organization did not provide overall sales figures for HD radio sets in 2010 or previous years.
Back in August — Bob Struble, president and CEO of iBiquity, which controls HD radio technology — admitted to Twice that “Broadcasters want to see some more eggs before they take the next step” in converting signals for HD multicasts.
As of the middle of 2010, 2,085 radio stations had converted to HD out of 13,000 stations in the country, equaling 16% of the total. That figure was only slightly up from 2,034 in 2009 and 1,900 in 2008….
In addition, the number of HD radio sets sold outside of cars is growing, but has remained fairly low — increasing from a cumulative total of 200,000 sold by the end of 2006, according to iBiquity, to a cumulative total of “well over 1 million” sold by the beginning of this year, according to Nautel. (More recent data isn’t available.) Overall, roughly 3 million receivers were in use in the U.S. in mid-2010.
That total compares to 9.4 million iPods sold by Apple in the third quarter of 2010 alone, totaling about 275 million iPods sold worldwide to date. On Tuesday, satcaster Sirius XM reported that it has more than 20 million subscribers in the U.S.
That number of HD sets sold doesn’t, of course, take into account those that have been returned as worthless or just trashed. Then there’s the little matter of looming class-action suits…
Filed under: The HD Radio scam |