The Forecast Calls for Pain

Jerry Del Colliano, in his Inside Music Media, unleashes a roundhouse right on HD Radio as part of an article entitled “New Stupid (and Smart) Radio Tricks.” In it he takes on Ford, one of the IBOC blockhead investors in the exalted HD scheme, saying “every once in a while I have to share with you some things that are real life actions by radio CEOs that show you the gulf between the people who work for them and their bosses”:

Ford has a better HD idea

This fall when the Edge is driven off car dealer lots, it will have HD radio in it as well as iTunes tagging. Apparently Ford is more sold on HD radio than radio CEOs who continue to program their HD channels like they are cable channels at 3 am – with unremarkable garbage.

It’s scary to think that a major radio advertiser is allowed to walk the plank with HD radio when you and I (and almost everyone else including every radio CEO) can save them the embarrassment.

HD is 20 years too late. Will not work. Will never be an asset and I’d be very concerned that a good radio advertiser is about to have a bad experience with radio. In fact, Ford is planning to advertise on HD Alliance stations, which are really stations from hell with no audience.

Don’t do this to a major radio advertiser.

A radio advertiser, yes, but also one that brought you the Edsel.

Meanwhile, the engineers of the discussion board are having a field day with the threatened class-action suit against iBiquity — witness this post:

Play Freebird: I would say a lot of misleading claims for HD Radio are still being put before consumers.  For review, let’s look at this page:

“The Same Unmatched Fidelity as Your Digital Music.” Not if “Your” music is encoded with FLAC or a decent MP3 bitrate.

“FM stations now with CD-quality sound.” If they mean the digital signal, how can a 48 kbps lossy codec (typical for any station with HD-2 or -3) compare against a well-mastered CD?

“AM stations now with FM-quality sound.” That’s a major insult to Major Armstrong.

“All digital, all the time.” No.

“No hiss, distortion or station drop off.” You’re kidding, right?

“More info on your dial, such as traffic data and stock info.” Does anyone here know of any HD station sending stock info?

I understand that Clear Channel now offers a traffic data service which requires a paid subscription. But this contradicts the claims  “Free of charge like radio should be” and “No subscription costs, no plans and no monthly bills.”

However, I did find a statement which passes the truth test: “Prices are plummeting as more and more people are discovering what HD Radio is all about.” That’s because more and more (Highly Disappointed) people are trying to unload their radios here:


One Response

  1. “iBiquity Twists Its Tubes”

    “Any simple WHOIS domain-name search turns up the obvious: iBiquity owns Administrative and technical contacts point straight back to the corporate HQ. My question is, why all the disclaimage? And are you really that clueless, iBiquity? Are you effectively denying the validity/credibility of your consumer-marketing claims?.. Hiding behind a trademark-disclaimer – that is ‘managed’ by the HD Radio Alliance – which is, for all intents and purposes, iBiquity (though that particular domain is registered to Clear Channel) – does not cut the mustard.”

    Here’s hoping that Keffe Bartels twists iBiquity’s tubes!
    You know, the more I hear about Ford’s shenanigans, here and in the UK, the more I regret having purchased four Fords in the past.

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