Another One Bites the Dust

The Northwest is experiencing more consolidation among independent radio stations. This post on the HeraldNet site from Everett, Washington, sings a familiar song:

The station has introduced many Snohomish, Island and Jefferson County residents to music from around the world, fostering cross-cultural understanding. This is about to change. Without notification to listeners or members, the station manager and Board of Directors have decided that KSER should broadcast more mainstream music, rather than this eclectic mix. They think that the listeners are turned off by foreign languages and unfamiliar sounds.

This change in music programming comes on the heels of changes in public affairs and news programming, whereby nationally-produced, syndicated offerings have reduced the airtime devoted to volunteer-generated music programs.

Yeah, those “foreign languages” and weird sounds are a real turn-off. That’s just the latest thing to blame for the horrid year that all of radio went through in 2009 — which saw revenues fall some 18%. And, like many bean counters today, the answer here seems to be “make it mainstream,” as in “Give it to Mikey. He’ll eat anything.”


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