A post on the Mark Ramsey Media website headlines this dire threat: “New Survey warns: Radio must be Irreplaceable.” Mark undertook a survey of 1,000 radio listeners along with VIP Research, asking the following question: If your local radio stations went off the air tomorrow and you had to get your news, information, and music [...]
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The following are from the 155 pages Jim Radio of Austin Airwaves copied from the U of H several weeks ago as part of an Open Records request — as he says, twenty of the best, funniest, pissiest, most paranoid, and money grubbing-est. Jim is off on his next radio venture, so we’ll annotate as [...]
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In Milwaukee, Arbitron has run into resistance from some locals, according to the Journal Sentinel website post of Duane Dudek (“2 big radio chains still resisting new people-meter ratings”). He notes that “two . . . heavy hitters in the Milwaukee broadcast market — Milwaukee Radio Group, which owns five stations, including WKLH-FM (96.5) and [...]
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Mark Ramsey scores some points about Arbitron’s Purple People Meter in this blog post. As always, the question remains, if the ratings vary wildly — whether between the diary system and PPM or just from quarter to quarter — which are accurate and which are bogus? Or are they all bogus? Mark’s comment is response [...]
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Tom Taylor’s newsletter reports on yet another brick in the wall, this one a University of Minnesota radio station taking a hit from a taxpayer-funded organization, the CPB: Low ratings cost the University of Minnesota’s KUOM $50,000 in federal funding. It’s not that the Corporation for Public Broadcasting is pressing stations to be #1 – [...]
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Tom Taylor reports in his newsletter that Arbitron will soon expand to 50 the number of cities measured by the Purple People Meter: Charlotte and Orlando see their first official “currency” books tomorrow. Also due between now and Monday – Columbus, Milwaukee, Austin, Indianapolis, Providence, Norfolk, Raleigh and Nashville. Five more markets go PPM in [...]
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This post, entitled “So Long, Arbitron,” on a blog written by D.C. lawyer Chris Reed hasn’t got much good to say about Arbitron, the rating service that now even non-comms use in their frenzy to find a winning formula in radio’s declining years: This morning’s Inside Radio features several stories about small market broadcasters dropping [...]
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While radio was taking it on the chin last year, at least one company did quite well for itself, according to this post from Radio InSights, “PPM Generates More Revenue . . . For Arbitron”: What we do know is that during a time when local radio revenue declined by nearly $6 billion, radio increased [...]
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Reading the Tea Leaves May Be Hazardous to Your (Fiscal) Health According to this post on News-Press.com out of Fort Myers, Florida, the local radio stations are balking at ponying up the big bucks to subscribe to Arbitron’s diary system. If you’re wondering what your local station is paying for the new, more expensive Purple [...]
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Arbitron came under increased scrutiny from Harker Research in this post on Radio InSights entitled “Arbitron PPM Trends vs a Coin Toss. Who Wins?” The research done by Harker seems to indicate the Arbitron numbers — which public radio suits are using to dictate station policy — are nothing more than a crapshoot: Those who [...]
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